Fashion in a new light: Macy’s Passport Presents Glamorama

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At Macy’s Passport Presents Glamorama 2013, which was held the Harris Theater for Music and Dance in Chicago on Friday, Aug. 9, an audience experienced the best of fall 2013 fashions set against a visually stimulating and musical backdrop. The theme — Fashion In A New Light — sent the visual mood for collections by Diesel, Jean Paul Gaultier, Philosophy, Rachel by Rachel Roy, Tallia, Tommy Hilfiger, Weekend MaxMara, as well as a first look at Macy’s newest Impulse collection ¬— Maison Jules — that was launched at Glamorama.

“Through the decades, the look and face of fashion is ever-changing,” said Mike Gansmoe, Macy’s vice president of special productions. “Seen through the various lenses of history, pop music, culture, politics, science and technology, fashion has taken on a different face in the light of each of these areas. Macy’s Passport Presents Glamorama 2013 looks at fashion in a new light by way of exploring the mystery and magic of illumination, incorporating sophisticated lighting and visual effects.”

Proceeds from the event, more than $500,000 since 2008, supported the new Ronald McDonald House near Ann & Robert H. Lurie Children’s Hospital of Chicago. The Ronald McDonald House Charities of Chicagoland and Northwest Indiana is expected to break ground on a fifth house in 2014 near Central DuPage Hospital.

“The Ronald McDonald House is a home-away-from-home for families of children with complex medial needs. Macy’s is proud to again partner with this outstanding organization that provides hope and support to families in need,” said Martine Reardon, chief marketing officer for Macy’s.

Singer, songwriter, record producer and musician Sheryl Crow, known for such hits as “All I Wanna Do” and “Strong Enough,” headlined the annual event. The show also featured performances by Cirque du Soleil.