Ford dealers boosts charity
Ford dealers give tens of millions to U.S. nonprofits, and provide thousands of volunteer hours annually. | PRNEWSFOTO ~ FORD MOTOR COMPANY
Ford and Lincoln dealers contribute between $35.1 million and $84.6 million to charities and nonprofits in their communities across the U.S. per year, according to the results of a Ford Motor Company survey.
Ford’s Dealer Giving study, the first of its kind, was administered by Ford to its dealers and was conducted in association with the 13th annual Salute to Dealers awards ceremony which took place on Feb. 8, in tandem with the National Automobile Dealers Association (NADA) Convention in Orlando, Fla.
The Salute to Dealers awards recognizes dealers who go above and beyond when it comes to giving back to their communities. The study analyzed 2,958 of the more than 8,500 Ford dealers worldwide.
In Ford’s survey, 90 percent of 328 U.S. respondents who represent 10 percent of the company’s total Ford and Lincoln dealers in the U.S. indicated they give both time and money to charitable causes.
42.7 percent of dealers donate between $20,001 and $50,000 per year, representing $25,261,263 to $63,150,000 worth of donations per year across Ford’s dealer network.
24.7 percent of dealers donate between $10,001 and $20,000 per year, representing $7,310,731 to $14,620,000 worth of donations per year across Ford’s dealer network.
17.1 percent of dealers donate between $5,001 and $10,000 per year, representing $2,530,506 to $5,060,000 worth of donations per year across Ford’s dealer network.
12.3 percent of dealers donate between $1 and $5,000 per year, representing $364 to $1,820,000 worth of donations per year across Ford’s dealer network.
In addition, Ford and Lincoln dealers reported on the amount of time they and their employees donate monthly to local charities and nonprofits. The amount of volunteer time ranged between 31,954 hours and 58,370 hours per month, equating to a work force of as many as 4,380 people working year-round at 40 hours a week to benefit local concerns. Given nonprofits widely report budget and staff shortages, this additional resource represents a considerable boon for the country’s charitable concerns.
Dealers were asked in the survey to indicate all the charities they donate both money and time to. The top charities were ranked as follows: children’s causes (92.9 percent), education/scholarships (78.5 percent), religious-driven causes (63.1 percent), hunger relief (51.3 percent), veterans (47.4 percent), municipal services including police and fire (38.5 percent), disaster relief (27.6 percent), animal relief (26.9 percent) and environment (23.4 percent).
Salute to Dealers is conducted under the leadership of Edsel B. Ford II, a member of Ford’s board of directors. The program was launched in 2001 to demonstrate the company’s commitment to its thousands of dealer principals who step beyond their showroom doors to make a difference in the communities where they live and work.
“While these survey results show the impressive contributions our dealers make across the U.S., it’s key to note that our dealers contribute to charities and nonprofits around the world,” said Ford. “It’s clear how passionate they feel about their own local philanthropic support as a meaningful pursuit they pass on to their employees and future generations.”
— Source: Ford Motor Co. via PRNewswire