Best Toys Guide’s hottest toys

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Barbie Photo Fashion Doll: Digital camera and iconic fashion doll in one. Holds uo to 100 photos. MSRP $49.99. From Mattel. | SUPPLIED PHOTO

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Savvy moms and dads start are scouring stores and searching the Internet for toys for their little — and not-so-little — ones for Christmas morning. To make that daunting task a bit easier, has released its annual list of the top 30.

The web-based company began its rigorous toy review process a year ago to come up with the most sought-after toys that boys and girls of all ages are hoping to see under the tree this year.

“Advancements being made in the toy industry this year are something to get excited about. New technology like augmented reality adds a new dimension to the play experience while fresh takes on classic toys bring favorites back to life,” said Alex Lum, president of

This year, is available for feedback from parents, who can swap stories about their children’s latest requests, toy raves and playtime mishaps. Experts will answer toy-related questions posted on the company Facebook page as the biggest toy day of the year approaches.

“We’re striving to build a community,” Alex says. “We want to hear feedback, and we want people to get involved.”

Unlike some toy review companies on the web today, BestToysGuide is devoted to providing genuine, honest reviews based on their hands-on experience with each toy.

Best Toys Guide was founded by toy-lover and self-proclaimed kid-at-heart Alex Lum. Since 2007, the company has been providing consumers with reviews based on hands-on testing.

— Source: Best Toys Guide via PRNewswire